What is the social role of the graphic designer?

What is the social role of the graphic designer?

Does the design is free to generate impact on the environment beyond the commercial ? Does the design is actually integrated into society ? If so , why the design is still considered a "luxury" ? These are timely questions that relate to the perception of people about our work and their perception of what we do.The designer must , in addition to creating marketing and advertising pieces , generate opinion and bring about issues that they question and challenge the public ( http://www.banksy.co.uk/ ) turn public space should be involved and thereby bring the design to other areas outside of the commercial letting an approach to art ( http://vimeo.com/6555161 ), these manifestations are valid , since the public permeamos new lines , shapes, colors and concepts will provide the design forms of dissemination and recognition by society.Then the designer plays an educational role . If it is the designer who proposes other ways of seeing the object , to see the design evolve the consumer look Then who ? The client? I fear that an engineer , a doctor or a manager ( some customers ) , have a vision about the product , but not the design .Then define some functions of the designer in society as well :* Education* sensitizing* Collaborative* InnovativeAll these are aesthetic features to enhance the living and quality of life of the target communities from different angles , it is necessary to think that the designer must work collaboratively with other areas ( communication arts, psychology etc.) , expanding the impact on the community .It is evident then a social function , allowing work to improve and helping others from our talent , for example : http://www.thehaitiposterproject.comThen the designer is called to serve the people , leaving your comfortable desk and explore other forms of visual communication , broadening the spectrum of possibilities and looking closely , as I said before , with other branches of knowledge. Our search for social design we will work together, in a profession that has always been rated as lonely .Interact with the community should be part of our work as designers. Recognize is how closely the aesthetic codes in neighborhoods and cities are generated , so that in this way we design for people in their own language and not extracted in this , as if "those who do not understand the design " were the problem of lack of awareness of the designer. This healthy exchange of knowledge and experiences nourish both society and the designer.The design is globalizing and influences are evident when many "create " clean designs very European or American , forgetting the influence of our own , everyday , aside something that we could not even realizing, and local identity design .

There are good projects around the popular, and perceptions that people have about their own graphics solutions offer relates , that rely on these pieces as ours, for example : http://www.populardelujo.com/index . php ( being remodeled but still good whole idea) and thus initiate an understanding of our context.In summary , the design must interact and be functional so we can get pieces that communicate a language close to the public, at the same time it is our responsibility to generate visual impact , looking to be useful to the society in which we live , that is Social Design .